They say creativity is everything, but how is a pre-recorded message supposed to motivate the youth to go to school? New York City Mayor Michael Bloomberg has instilled a new campaign “WakeUp! NYC” that will provide wake up phone calls from celebrities- including Magic Johnson, Jose Reyes, Big Boi, Trey Songz, and others- to kids who are consistently missing school. So what is the purpose of these messages? The calls will initially go out to 6,500 students in 25 public schools who have missed ten or more days of school this year. The point: to say GET TO SCHOOL!

Mayor Bloomberg says “It’s the next step in our efforts to cut absenteeism and put more students on the road to success, in school and in life.” I am totally for putting more students on the “road to success,” but will this tactic work? Apparently so! There have been some important improvements as the absentee rate is down 24% at 10 elementary schools, and 16% at 8 middle schools. PROGRESS! If it works, it works. Good for Mayor Bloomberg for thinking outside the box and finding a way for kids to relate to going to school. Now if only Mark Wahlberg was making those calls, EVERY girl would be going to school…think about it Mayor Bloomberg!

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